IPhone as one of the smartphone brand, is often regarded as a prestigious symbol for teenagers.In choosing goods, teenagers also pay attention to the symbolic value that they want to show.These symbols give here a certain impact to their self-esteem among teenager.What about the non-iPhone user? The purpose of this study was to see the difference of self-esteem between iPhone users and non-iPhone users.
The samples are the students in one of public high 355 maybelline fit me school at Garut.The design of this study is quantitative non-experimental with comparative method.The study compared two groups of teenagers: iPhone users (N = 25) and non-iPhone users (N = 39).All respondents filled out three questionnaires about IPhone Brand Image, Self-Esteem Questionnaire and Self-Esteem iPhone Ownership (SEiO) Questionnaire.
The data obtained were tested by t-test on two groups.The results show that there are significant differences of self-esteem between two groups.